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Mon 14 Jul 2014
Liz Maffei Liz Maffei

In an era of scepticism about just about everything, consumers are now quite cynical about brand’s marketing ploys - how should procurement react?

Comment

Mon 10 Mar 2014
Paul Teague Paul Teague

Some executives have identified procurement with logic and marketing with magic. It’s an interesting association - but I have to admit that I don’t agree with it.

5 comments

Wed 18 Dec 2013
Liz Maffei Liz Maffei

The recent outcry over the allegedly heavy-handed tactics which GlaxoSmithKline (GSK) is reported to be applying to its supplier base is an interesting insight into where the perception and the reality of procurement's role can differ.

1 comment

Tue 17 Dec 2013
Danny Ertel Danny Ertel

To unlock value, buyers must make changes in how they consume the services and how they partner with their most strategic providers.

Comment

Fri 13 Dec 2013
Rhiannon Evans Rhiannon Evans

The procurement of marketing services has often produced difficult questions about where true value lies in the category and certainly the presence of big name agencies complicates the argument.

1 comment

Fri 08 Nov 2013
Danny Ertel Danny Ertel

Pricing models for services often fall short. How can we help meet some of their budgetary concerns with pricing models that do a better job of aligning incentives?

Comment

Wed 25 Sep 2013
Danny Ertel Danny Ertel

Are buyers of categories like legal and marketing being complacent in allowing providers to bundle services?

Comment

Tue 17 Sep 2013
Paul Teague Paul Teague

As marketing becomes an increasingly important area of spend for procurement, CPOs agree with the need to align themselves closer to marketing goals and build long-term relationships with stakeholders.

Comment

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