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Wed 29 Oct 2014
Jonathan Webb Jonathan Webb

The first session of our Masterclass event in Singapore is complete. This morning, delegates explored the marketing category.

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Mon 15 Sep 2014
Paul Teague Paul Teague

There are at least two competing narratives about how business works. One says that nothing happens in business until someone sells something. The other says nothing happens until someone buys something.

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Fri 05 Sep 2014
Guy Norwell Guy Norwell

With the increasing emergence of saving tools staff are under increasing pressure to deliver greater savings, particularly in the marketing department.

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Mon 14 Jul 2014
Liz Maffei Liz Maffei

In an era of scepticism about just about everything, consumers are now quite cynical about brand’s marketing ploys - how should procurement react?

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Mon 10 Mar 2014
Paul Teague Paul Teague

Some executives have identified procurement with logic and marketing with magic. It’s an interesting association - but I have to admit that I don’t agree with it.

5 comments

Wed 18 Dec 2013
Liz Maffei Liz Maffei

The recent outcry over the allegedly heavy-handed tactics which GlaxoSmithKline (GSK) is reported to be applying to its supplier base is an interesting insight into where the perception and the reality of procurement's role can differ.

1 comment

Tue 17 Dec 2013
Danny Ertel Danny Ertel

To unlock value, buyers must make changes in how they consume the services and how they partner with their most strategic providers.

Comment

Fri 13 Dec 2013
Rhiannon Evans Rhiannon Evans

The procurement of marketing services has often produced difficult questions about where true value lies in the category and certainly the presence of big name agencies complicates the argument.

1 comment

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