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Thu 17 Jan 2013
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Maggie Slowik
In the 1980s, a new customer satisfaction model, known as the Kano model, grabbed the attention of many marketing practitioners and researchers from a wide range of industries. Named after its creator, Noriaki Kano, a Japanese academic and consultant, the model challenged traditional customer satisfaction models that stated that more is better (i.e. the more you perform on each product/service attribute, the more satisfied customers will be).
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Mon 05 Mar 2012
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Maggie Slowik
We are now well in to 2012, and given a turbulent 2011, many are wondering what might be ahead of them.
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Tue 12 Jul 2011
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Maggie Slowik
On 1 July the new UK Bribery Act came into force, and with it a number of much-discussed uncertainties. Some legal experts have nicknamed the act the "FCPA on steroids".
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