Recently, I blogged about the need for a reality check in outsourcing or offshoring decisions. A full analysis of the total cost of ownership (TCO) should precede those decisions, I wrote. But I left out one element of that TCO analysis, an element that became very apparent last week in much of the US media: brand image.
The resignation of Egyptian president Hosni Mubarak after 18 days of peaceful protest in Cairo’s Tahrir Square reminds us once again of two important and universal principles, one philosophical and one downright practical.
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