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Wed 25 Apr 2012
Steve Hall Steve Hall

This guest post by Ivan Skoric, head of digital production at Charterhouse discusses the benefits of decoupling in digital marketing, looks for answers behind the recent report that procurement and marketing are still in conflict, particularly in relatively new areas of spend, such as digital marketing.

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Tue 10 Apr 2012
Steve Hall Steve Hall

Some people truly believe that China is going to stop being the world's workshop. It's been discussed and debated for years – I've had my stab at the subject before and I've seen many prominent writers proclaiming the end of China as a low-cost sourcing destination. But no-one's been right so far: China is still number 1. Why?

3 comments

Wed 04 Apr 2012
Steve Hall Steve Hall

It must be depressing to watch the smart and the ambitious flooding past your team on to other more glamorous roles. What makes it doubly frustrating for procurement, is that where they're missing out is often because of misconceptions about what procurement is or does. But are procurement chiefs doing enough to combat that?

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