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Procurement heading towards 'redundancy' in forming marketing strategies

EDITOR'S CHOICE


Procurement needs to increase its marketing knowledge
Tue 17-Apr-2012
Buyers need to reassess their approach to marketing spend if they’re to start adding strategic value and stop butting up against marketeers Procurement needs to increase its marketing knowledge
Tata Steel and its transformation journey
Tue 17-Apr-2012
Recent financial turmoil allowed Tata Steel to push through a broad transformation of its procurement function. Tata Steel and its transformation journey
Alignment number one priority in procurement transformation
Tue 20-Mar-2012
Procurement must ensure its aims and ambitions are commensurate with those of the wider organisation Alignment number one priority in procurement transformation
Is this the end? Procurement at a crossroads
Tue 13-Mar-2012
In more and more companies, the procurement chief role 
does not have the same meaning as it once did. Could businesses decide that time is up for CPOs? Is this the end? Procurement at a crossroads
Beyond procurement
Tue 13-Mar-2012
As a function matures, earns recognition for its success and develops into a competent outfit, it can get very good at doing the basic and expected things. But how to take that next step? Beyond procurement
Video
Guy Allen - Sales alignment
What are the advantages of closer alignment with the sales function? Guy Allen, VP global procurement told Steve Hall why this is an opportunity that demands close attention. more

Dr Heinrich Reidelbach - Procurement Leaders Forum 2010 Amsterdam
As the chairman of the Procurement Leaders Forum 2010 in Amsterdam, Heinrich Reidelbach, the former head of corporate procurement at Daimler was impressed with what he saw. more

COMMUNITY

Business Alignment Group
Category: Business Alignment Group
Code: 153417
Type: Open to all
Founded: 26-Jan-12
Members:17

Group leader:


Members
Quang Luong

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Dave Amos

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Nuno Cruz

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Patricio Souza

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Joanna Nightingale

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Tim Burt

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Richard Pope

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Steve Hall

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Rudy Bonura

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David Rae

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