Saturday, July 04, 2009
Executive Masterclass - 15 Oct 08 - Amsterdam
The Competitive Advantage of the Customer of Choice
Join senior procurement leaders from across Europe for this in-depth learning and knowledge sharing session.
- Network Members go free
- Discounted rate for non-member delegates - £499
- Standard masterclass rate - £950
Overview
In these times of growing economic uncertainty, diminishing margins and increasing globalisation many world class organisations are staying ahead of the pack through their superior relationships with key suppliers. These companies view the ability to maximise the value from their supplier relations as a competitive neccessity.
Organisations enjoying the priviliged position of 'customers of choice' with key accounts can realise competitive advantage in a variety of ways; resource allocation for productivity improvements, first preference in times of supply scarcity, enhanced ability to manage inventory requirements, unlocking supplier innovations, new product developments and the list goes on. The potential value of being the customer of choice can be tens of millions in financial terms.
However, economies of size or even the power of brand are not enough to guarantee an organisation's top ranking as the customer of choice. Becoming the customer of choice requires a holistic and open approach with the chosen suppliers. It requires internal buy in across the organsation and an ability to truly understand the suppliers motives, objectives and strategies. Simply put, the procurement organisation must sell its ability to help suppliers meet their own objectives.
This executive Strategy Masterclass will bring together a small group of 10-15 senior procurement professionals and a highly experienced class facilitator to share their high level thoughts on how best to approach this increasingly critical strategic initiative.
Group discussions will focus on;
- Defining the customer of choice
- Why it is a competitive necessity
- What are the challenges and misconceptions
- What world class organisations have achieved by becoming the customer of choice
- How to become the customer of choice - 70% internal / 30% external
Chairman:
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Neil Deverill Former CPO Anglo-American View bio |
Event Structure
Group attendees and the facilitator will work together and define best practice in the following ways;
- Facilitator topic introduction
- Structured group discussion and feedback sessions
- Working groups sessions
- Case study presentation and review
A post-event best practice report will be developed as an output of the Executive Masterclass discussions.
Event timings and location
- Executive Masterclass - Beurs Van Berlage, Amsterdam, Wednesday October 15th, 10am-4pm
- Procurement Leaders Forum networking dinner - Wednesday October 15th, 7-9pm
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- Additional option:
Procurement Leaders Forum * - Beurs Van Berlage, Amsterdam, Thursday October 16th, 9am-6pm
(* Masterclass attendees will have the option to attend the following day's Procurement Leaders Forum at a special discounted rate)
