Welcome Tuesday, March 16, 2010
Marketing Services Procurement
Procurement leaders are playing an increasingly important role in governing the purchasing of marketing-related services. Often an organisation's largest indirect spend category, debates about cost versus value and marketing's intangible nature makes this one of the most complex spend areas to manage.
The complexities of marketing services procurement create a number of challenges but with global marketing spend often running into hundreds of millions, procurement can add real value to the bottom line by implementing new processes, systems, techniques and approaches to tackle this often unmeasured and fragmented area of spend.
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Through collaboration and understanding, procurement and marketing can align their objectives and create opportunities to drive efficiency and value creation without comprising one of an organisations most important assets, its brand.
MARKETING PROCUREMENT NEWS
- Analysis: How to make friends and influence marketers
Thu, 21 Jan 2010 10:05:28 - Analysis: Procurement's influence growing as budget cuts continue
Thu, 12 Nov 2009 12:28:52 - UK NHS gets social marketing procurement guide
Fri, 25 Sep 2009 08:43:57 - Procurement to blame for poor WPP performance
Mon, 29 Jun 2009 07:57:48 - UK services sector back in positive territory
Thu, 04 Jun 2009 08:11:35
MARKETING PROCUREMENT BLOG
MARKETING PROCUREMENT ARTICLES
- Roundtable: Marketing spend, New York
Mon, 19 Oct 2009 16:28:16 - Marketing spend: To retain or not to retain…
Mon, 19 Oct 2009 16:23:10 - Profile: Ron Carcamo, CPO, Yahoo
Tue, 18 Aug 2009 14:32:48 - The value of brand
Tue, 04 Nov 2008 15:54:00 - De-coupling the Marketing Services Supply Chain
Tue, 04 Nov 2008 15:54:00
MARKETING PROCUREMENT RESEARCH
Purchasing Marketing Services
Brand value has historically been difficult to quantify, but there is growing recognition that brands should be measured as economic assets and be managed as such. The recognition of acquired goodwill, including brands, has become a firm fixture on the balance sheet...
MARKETING PROCUREMENT WEBINAR
Held on 23rd July 2009 (available until 23rd October 2009)
HH Print Management and Procurement Leaders present:
Managing the printed communications category: how outsourcing and innovation in technology bring value to global organisations such as HP
JOIN OUR GROUP
We are pleased to introduce our Marketing Services Procurement networking group on LinkedIn, enabling corporate members to develop their contact books, share content and build work groups around critical issues in a fully secured environment.
The group is open to currently-serving corporate procurement, sourcing and supply chain professionals and members of the Procurement Leaders Network, and closed to staffing/ recruitment agencies, solution vendors and those seeking sales prospects.
- Request to join our LinkedIn group (corporates only)
- Latest discussion:
Does your Procurement team get involved in decisions around marketing strategy, in particular above-the-line activity?
Gunilla Huddleston
Marketing Communications Director at HH Print Management
