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Tuesday, January 06, 2009

Marketing Services Procurement

 

Procurement leaders are playing an increasingly important role in governing the purchasing of marketing-related services. Often an organisation's largest indirect spend category, debates about cost versus value and marketing's intangible nature makes this one of the most complex spend areas to manage.

The complexities of marketing services procurement create a number of challenges but with global marketing spend often running into hundreds of millions, procurement can add real value to the bottom line by implementing new processes, systems, techniques and approaches to tackle this often unmeasured and fragmented area of spend.



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Through collaboration and understanding, procurement and marketing can align their objectives and create opportunities to drive efficiency and value creation without comprising one of an organsations most important assets, its brand.




 

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RESEARCH

Purchasing Marketing Services

Brand value has historically been difficult to quantify, but there is growing recognition that brands should be measured as economic assets and be managed as such. The recognition of acquired goodwill, including brands, has become a firm fixture on the balance sheet...


This Knowledge Group will examine the critical steps that organisations must take to make streamlining and centralising services procurement work. Content will provide insight into real world implementations, including examples of how deploying Online Services Procurement (OSP) solutions and implementing best practice methodology can control costs, streamline processes and enhance responsiveness both internally and externally.

If you are interested in becoming a member of the advisory board of this Knowledge Group, please contact us on +44 (0) 207 501 0538.

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