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EDITOR'S CHOICE |
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Tue 17-Apr-2012
Buyers need to reassess their approach to marketing spend if they’re to start adding strategic value and stop butting up against marketeers
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Thu 12-Apr-2012
Even for sophisticated businesses, proving the ROI of consultancy spend is a challenge. The latest generation of smaller specialist consultancies are focusing on convincing buyers that their value proposition deserves attention
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Wed 7-Dec-2011
European firms wasting millions procuring marketing products and services, a new report has claimed.
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Tue 30-Aug-2011
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Wed 16-Feb-2011
The relationship between procurement and marketing isn’t great, but smart organisations are making it work
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For procurement, managing marketing spend is consistently a challenge. Steve Hall asked founder of marketing procurement consultancy RDsquared to explain how governance should work in the procurement of marketing services.
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COMMUNITY |
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Marketing Services Procurement Group |
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Category: Marketing Services Procurement Group
Code: 52807
Type: Open to all
Founded: 29-Aug-11
Members:11
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Group leader:
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Message board highlights |
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Topics
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Date
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19-Jan-12
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