Thursday, December 04, 2008
Authors
Kevin Freedman - Freedman International
Kevin Freedman is managing director of international marketing services agency Freedman International. Freedman founded the organisation in 1990, building it to a market leading position in the delivery of fast and effective international marketing communications. For more than 15 years Freedman has accumulated vast experience and expertise, advising and consulting multinational companies in the areas of marketing operations optimisation, marketing supply chain management and internationalisation. Freedman has worked with a wide range of global brands across a variety of sectors, including IBM, Ford, British Airways, UPS, Shell, Xerox, Philips, and Kodak.
A Cambridge graduate and qualified Chartered Accountant, Freedman held a number of senior pan-European roles, prior to founding Freedman International. After five years with Arthur Andersen and then Andersen Consulting, Freedman spent four years in fund management and in the City, and was also involved in corporate mergers and acquisitions.
In his private life Freedman has been something of a health enthusiast, and whilst he is still interested in sport, both actively (running, cycling) and watching (football, rugby) he cites his newest and favourite interest as his six month old daughter!
From this author:
Opinion: Marketing isn’t a no-go area
09:54, 24 Oct, 2007

