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Apple reaps fruit of its supply chain labour
Apple has knocked Nokia of its perch to claim top spot in AMR Research’s annual Supply Chain Top 25.
The makers of the iPod came out on top after demonstrating its effectiveness in five categories, and was praised for its “brilliant mix of design, software interfaces, and consumable goods.”
"With its introduction of the iPhone, Apple could have stumbled meeting demand or failed on quality. It did neither," said the AMR report.
"Behind-the-scenes moves like tying up essential components well in advance and upgrading basic information systems have enabled Apple to handle the demands of its rabid fan base without having to fall back on their forgiveness for mistakes."
Last year’s top ranked company, Nokia, slipped to second place, while Dell, Proctor & Gamble and IBM also featured in the top five.
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