Saturday, July 05, 2008
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KNOWLEDGE MANAGEMENT TAGS
"Corporate Social Responsibility"
Fast food giant in a stew over tea sourcing
McDonald’s has stopped sourcing tea from Tetley because the Tata-owned company is not certified by the Rainforest Alliance.
The Alliance works to conserve biodiversity and promote sustainable practices. Tetley, however, belongs to The Ethical Tea Partnership.
McDonald’s decision follows a similar move in the sourcing of its coffee, which has seen a 22 per cent rise in sales.
Percy Siganporia, managing director, Tata Tea, said: "There is a range of ethical tea sourcing programmes in the UK, the three most prominent being the Ethical Tea Partnership, Fairtrade and Rainforest Alliance. The schemes are different but all make a relevant contribution to addressing sourcing issues in the tea industry."
A spokesman for McDonalds said: "UK customers have responded very positively to Rainforest Alliance coffee and the certification standard is growing in recognition."
