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A bigger deal than you think

Amid all the talk and hype about the importance of social media to modern commerce, one term should resonate with every executive: corporate social responsibility (CSR). Companies who ignore it do so at their peril.


Most companies have a code of ethics they abide by, a sense of deep commitment to brand values and how they wish to treat customers. In the world of social media, however, perception is everything, and negative perceptions can go viral so quickly it throws all carefully-managed customer relationship programs right out the window. CSR, therefore, is your company’s chance to demonstrate clear compliance with well-defined ethical and regulatory standards, to offer continuous proof that your organization takes accountability for its actions, and that your company desires and takes steps to have a positive impact on the community, whether that is the local area or the world at large.


 

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