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New Thinking in Category Strategy Development: Plastic at Cathay Pacific.

Aerospace and defenceCorporate social responsibilityAsia PacificCategory managementCategory Strategies+-
cathay_pacific.jpg

In this, the last of four guest posts, Procurement Leaders invites BSR's Tara Norton to focus on a fundamental element of the procurement process: category strategies.

As category managers move along the path to better (and more sustainable) procurement, developing solid category strategies is an important step in the process. Procurement managers use category strategies to hone in on the most important considerations for the category, setting the business up to make the right decisions about how it will purchase now and in the future.

In developing these strategies, category managers should look at competitors, examine the supplier marketplace, understand their relative bargaining power and internal and external constraints, and keep up-to-date on technology developments that could fundamentally change the category. And category managers should understand the social and environmental risks associated with the category.


To illustrate the benefits of doing this, I'd like to share the story of plastics at Cathay Pacific. By incorporating environmental risks into its category strategy, Cathay Pacific is changing its approach to the purchase of single-use plastic items. (If you've ever taken an airplane, you know the plastics we're referring to, such as meal tray covers and wrappers on blankets that get thrown away after one use.)


Cathay Pacific's 20/20 sustainability commitments include
reducing waste by 25% and sourcing all Cathay-Pacific-branded products from more sustainable materials. But, what does “more sustainable” mean in the context of single-use plastic items?


Cathay Pacific worked with BSR's Center for Sustainable Procurement (CSP) to answer this question. Achieving “more sustainable” plastics is complex, as there are many factors, including energy and water used in the production, the amount of waste generated, and whether it can be recycled or composted at the end of its life. Lower environmental impacts are also linked to future monetary benefits. In this case, the Hong Kong government is considering charging per ton of waste to landfill.


The CSP worked with the Cathay Pacific team to define the environmental characteristics of different plastic options and created tools to integrate a sustainability approach into its overall category strategy and decision-making process. The CSP recommended sustainability-related questions for Cathay Pacific to include as part of its requests-for-proposals, and also created a comparison tool based on lifecycle analyses of the different types of plastics. The tool provides a user-friendly, numerical, and graphical report that helps Cathay Pacific buyers make a sensible assessment of which plastic is the best option on both financial and environmental criteria. Since conducting the CSP project, Cathay Pacific is looking to expand this type of thinking to other materials within its supply chain.


Integrating sustainability considerations into category strategies is indeed "Better Procurement". We hope that this blog series has given you inspiration and examples to enable you to take action in your own business.


Tara Norton is director, supply chain sustainability, BSR.

This contributed article has been written by a guest writer at the invitation of Procurement Leaders. Procurement Leaders received no payment directly connected with the publishing of this content.

Tara Norton
Posted by Tara Norton