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Executive Briefings: 12 September, 2017

Forum: 13–14 September, 2017

The Seaport Hotel, Boston

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Beurs van Berlage, Amsterdam

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My Profile

World Procurement Congress: Rick Hughes and risk.


Every supply disruption, according to Rick Hughes, is an opportunity. The CPO of P&G described to the World Procurement Congress how the consumer goods companies has changed and grown from past disruption.


In his keynote speech, he outlined the company’s response to the much-reported ‘Diaper apocalypse’.


In December 2012 one of the main suppliers of an input material for nappies experienced a fire.


During the blaze, one employee lost their life as the entire facility was gutted. In one hit, 40% of the world’s supply of the material was knocked out. This created significant press interest in the impact of the lives of millions across the globe.


To manage this, obviously P&G required to work with a wide range of stakeholders, ranging from suppliers, to other departments even to senior members of the company’s own management.


The philosophy of P&G’s supply chain runs on:

  1. Agility;
  2. Adaptable; and
  3. Aligned.

In short, supply can adapt to change on a structural or short-term changes as well as being responsive to stakeholder needs.


The leadership was tasked with communicating clearly to all concerned partners as well as outlining a road to resolving the situation. The answer came in part from working with the supplier in re-activating a moth-balled factory in the USA.


The key output, for P&G, was to in using the disruption to restructure the supply chain and ensure it coheres to the above three principles.


“We have come out of this,” Hughes said, “with a much strong supply chain.”

Jon Webb
Posted by Jon Webb