Procurement Leaders offers 3 co-published products, aimed at combining our journalistic quality and the respect of our brand to provide quality thought leadership on top-of-mind issues for our audience.
We work with a partner to write content that will engage, inform and provoke a senior procurement audience and then distribute and promote to create a discussion around the subject.
Product
Theme
Category Insight
Insight Report
Insight2
Toolbox
Key
Binoculars
Need-to-know advice about a specific category of indirect spend
Strategic insight on a key topic to unlock added value
Forward-looking thought leadership to drive strategic action
Any major indirect category, agreed with client
Any strategically important theme, agreed with client
Top-level strategic, progressive themes, developed in agreement with client
Profile
2
2
3
Promotion
Email + Social Media
Email + Social Media + Promotion at an agreed PL event
Editorial benefits
4pp main body + 4pp covers
8pp main body + 4pp covers
16pp main body + 4pp covers
165mmX240mm
8pp main body + 4pp covers
16pp main body + 4pp covers
1-2 (compulsory)
2-3 (advisory)
3-4 (optional)
Depends on topic
Project details
Up to three per quarter
Up to three per quarter
One per quarter
8 weeks
8 weeks
12 weeks
In-house expert for comment, at least one client of theirs for comment, logo, about us copy, artwork for advert
In-house expert for comment, up to three clients of theirs for comment, logo, about us copy, artwork for advert
Two in-house experts for comment/thought leadership, contacts (clients or otherwise), any relevant authored research, logo, about us copy, artwork for advert
- Interviews, analysis and expert commentary on a key topic agreed upon in conjunction with Procurement Leaders editorial team.
- Exclusive positioning of our partners as topic experts and publishing partners on the publication, including page advertising, logos and presence in the content itself.
- Marketing of the publication, generated leads from downloads being made available to partner and access to host and distribute the digital asset and print copies.
Key benefits
- 250+ leads generated per year
- Email promotion via bi-monthly newsletters to 43,000+ senior procurement executives
- Qualified leads generated through web and email downloads.
- A high-quality, thought leadership content piece
- Positioned as an expert and thought leader on a specific topic area
Specs
To download our spec sheet click here
Audience
For a full breakdown of our audience click here