Making the most of modern marketing agencies - how CMOs can build the perfect support team

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As society continues to embrace new methods of digital communication, marketers have learnt to adapt quickly - often with the help of specialist agencies. This has, in some cases, created complex support networks that have led some CMOs to crave consolidation. This paper reveals how fice leading marketers view this new landscape, and how brands are getting the most out of the support available.

Making the most of modern marketing agencies - how CMOs can build the perfect support team