Partners in time - can marketing and procurement march to the same drum beat?

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One is creative, responsive and agile; the other has a strategic eye on cost and process - but how they work together can be crucial for the long-term success of organisations. APS spoke to leading marketing and procurement professionals to see what steps these two functions can take to develop a more harmonious relationship where both sides are dancing to the same tune.

Partners in time - can marketing and procurement march to the same drum beat?