The Power of Alternatives: Why you should never leave the office without a BATNA

To download this resource Register for free or Login

Everyone knows the importance of planning in advance of a negotiation to ensure that we are as prepared as possible to get the result that we want. But do you know what is the single most effective way to dilute or remove the other party’s power in a negotiation?

The Power of Alternatives: Why you should never leave the office without a BATNA